13/02/2018

Blog

Blog posts

This is my blog, which combines both professional articles and personal ones.

The professional articles relate to my career in online marketing, offline/ traditional marketing and e-commerce.

My personal articles cover a range of topics that includes triathlon, duathlon, travel and geneaology.

Professional Posts
African moon

Equality & Diversity

The social media echo chamber provides rich opportunities for self-expression. But will it hold brands to account, and bring about …

Leopard

Image sourcing – 10 gotchas

Images are central pillars of a brand, having a profound effect on the way in which it is perceived externally. …

River Turtle

Agency Creative Briefing

When it comes to the question of “Budget” agency creative briefing can be like a game of high stakes poker, …

Other recent articles
Honey jars close-up

Bee-keeping Part 3

The first that I knew that something was “up” was a subconscious awareness of buzzing. Looking up from my Zoom …

Bees swarming

Bee-keeping Part 2

The first that I knew that something was “up” was a subconscious awareness of buzzing. Looking up from my Zoom …

Front of bee hive

Bee-keeping Part 1

Bee-keeping is already proving to be many things, and predictable is not one of those things. In a post that …

If you’d like to know more about me or my services, and how I can help your business, please get in touch. I’d love to chat.