14 years experience in transactional e-commerce website management. Full life-cycle from planning, design and launch through to measurement and optimisation
Over 12 years planning, implementing, measuring and optimising digital marketing across all channels for direct response and brand across B2B and B2C
4 years traditional/ offline marketing experience across a range of media and channels, complementing my digital, to bring an integrated approach to marketing
Evaluating team, individual, marketing, process and reporting capabilities, and delivering change to enhance skills and performance
My skills and experience
A seasoned professional with significant commercial experience, having over 12 years digital marketing, 4 years traditional/ offline marketing, and 14 years transactional e-commerce experience. I have the breadth and depth of experience coupled with a business focus that will make a real difference to your business.
I have worked in consultancy, freelance contracting and permanent roles across a broad spectrum of business types including FTSE250, Mutual, multi-national, mid-sized corporate and small privately owned businesses, so have experience in most corporate cultures, and decision-making structures.
I don't use un-necessary jargon and talk in straight-forward terms, across a broad spectrum of roles and backgrounds including agencies, senior executives, developers and colleagues.