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Ed Longley

A warm welcome to my website. I have several roles in life – the most relevant to this page of which are Digital Marketing, Traditional Marketing, Bee-Keeping, and Genealogy. The site brings these various facets of my life together into one place – something that’s a little unusual.

My work as a marketing and change manager with over 20 years insurance experience, including 4 years working at telematics insurtech start-ups from pre-revenue to fast growth. Earned, Owned, and Paid. Digital, Traditional, Integrated. Planning, Activation, Measurement. I’ve seen and done a broad spectrum, including winning national awards for my work.

Read more about my Marketing experience.

The trials and tribulations of our lives as amateur bee-keepers in Guildford, chronicling the many learning points along the way. Remarkable little creatures. Immensely, and I mean truly inspiringly, sophisticated as a social structure. Tenacious beyond belief. Sadly under attack from humans. Destroy the pollinators and we destroy our future.

Read about my trials and tribulations as a Guildford bee-keeper.

A growing section of the website dedicated to the history of Guildford, and walking tours designed for adults and younger audiences. Making Guildford “home” in 1998, I’ve taken a keen interest in the centre and its history, and hope to bring some new corners of it to you. For example, have you visited Quaker’s Acre?

Read more about Guildford.

Principally tracing my family name from the current era back to industrial Leeds and York in the 18th century, but also taking a wider look. Researching, and almost always de-bunking, legends of huge family riches and connections with historical heavyweights. Oh, and exploring other Longleys – such as the ruthless gun-slinger Wild Bill Longley, and the full-figured Thomas Longley, who weighed in at 292Kg, and was reportedly the heaviest of Her Majesty’s subjects.

Read more about my Genealogy.