15/02/2018

Change Management

Change Management

With nearly 12 years digital experience, and approaching 4 years traditional/ offline marketing, I can make a difference to your business through an objective view.

I have a record of rapidly making a positive difference to business performance through my approach to understanding the current state, future state, and mapping out and delivering change.

Benefits

There are many reasons why an impartial, objective view of the performance of a campaign, team or website can be required. It may be that a impasse has been reached on a key point, and a fresh perspective would help. Organisational evaluation, development and/ or change may be required.

Performance Review

I have undertaken Performance Reviews for acquisition marketing activities as well as lead generation and e-commerce transactional website review. This is based on over 12 years e-commerce and digital marketing experience, backed by nearly 4 years offline marketing.

Acquisition Marketing

Whether you are using digital marketing, offline marketing, or a combination, I have the experience to evaluate the performance of your activities against a range of criteria. I have experience in reviewing and appraising:

  • Media planning and buying
  • Creative development/ messaging
  • “Cost Per” analysis
  • Overall funnel analysis
  • ROPO analysis
  • Digital tracking and measurement
  • Offline tracking and measurement
  • Channel attribution

If you’d like to learn more, please visit my Performance Review page for more details, or please feel free to get in touch.

Website/ e-Commerce

Measuring website effectiveness is critical in ensuring that marketing investment is delivering the return that it should. Whether this is a B2B lead generation website, or a B2C e-Commerce website selling product, I have the experience.

With 12 years experience in e-commerce websites, I am skilled in measuring the following:

  • Traffic trends
  • Channel split and effectiveness
  • Funnel and Goal definition and evaluation
  • Heat, click and attention maps
  • Engagement
  • “Cost Per” analysis
  • SEO
  • Accessibility

If you’d like to learn more, please visit my Performance Review page for more details, or please feel free to get in touch.

Organisational Review

As businesses develop and expand their use of marketing and/ or websites, the demands on the teams that own and manage them change.

I have over 20 years of building, developing and evolving teams across a range of disciplines. This is backed by a track record of successfully leading teams through change through coaching and mentoring.

If you feel an objective and impartial review of your digital and/ or marketing team could help, I have the experience to deliver.

If you’d like to learn more, on my Organisational Review page I outline the way that I have typically worked.

Campaign Planning

Whether you are looking for a short-term tactical plan, or a longer term more strategic campaign, I can help. I have been planning and delivering campaigns across digital for 12 years, offline for over 4, and integrated campaigns for 4 years. I have experience of:

  • Objective setting
  • SWOT analysis
  • Media planning & buying
  • Creative development
  • Delivery
  • Measurement

If you’d like more information, on my Campaign Planning page I look in more detail at the approach I typically adopt.

If you’d like to know more about me or my services, and how I can help your business, please get in touch. I’d love to chat.