Equality & Diversity
The social media echo chamber provides rich opportunities for self-expression. But will it hold brands to account, and bring about the long-overdue widespread acceptance of… Read More »Equality & Diversity
Articles related to marketing, both online and offline/ traditional, including acquisition and brand.
The social media echo chamber provides rich opportunities for self-expression. But will it hold brands to account, and bring about the long-overdue widespread acceptance of… Read More »Equality & Diversity
Images are central pillars of a brand, having a profound effect on the way in which it is perceived externally. Images equally have an important… Read More »Image sourcing – 10 gotchas
When it comes to the question of “Budget” agency creative briefing can be like a game of high stakes poker, with neither party wanting to… Read More »Agency Creative Briefing
I don’t know whether it’s my age and outlook, but I can’t help but feel that TV ads running these days very rarely have humour… Read More »The golden age of TV ads
Way back when, HITS was a “thing”. It was purported to be the measure of success in attracting traffic to a website. Some history HITS was… Read More »How Idiots Track Success
Far from being the friend of the digital professional, the quantity and availability of digital data can be your nemesis. A wolf in sheep’s clothing.… Read More »Digital data – friend or foe?
For everybody except the winners, industry awards are time-consuming waste of time. Or are they? The folly of awards Faced with the decision of (a)… Read More »The folly of awards
Is Social Media really so difficult to get right? Being successful takes time, but first up is ensuring that when you you emerge into the… Read More »The 6 Cs of Social
You’ve worked hard to bring increasing numbers of visitors to your B2B website, and this is undeniably great news. But just how much do you… Read More »Understanding your B2B site visitors
Within B2B, it can be tempting to rely on relationships, networking and socialising. Face to Face has an important part to play in forging new… Read More »B2B vs B2C Marketing