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e-Commerce experience

Since 2006 I have been launching, measuring and optimising transactional e-commerce sites across a range of B2B and B2C businesses. This experience has been gained in a range of capacities including Group Head of e-Commerce, Head of online, e-commerce manager, and e-Commerce programme manager. I have a proven track record improving business performance through leadership of teams and driving change.
King Penguin

e-Commerce launch

I have over 12 years in launching and optimising successful e-Commerce websites including:

  • Planning site structure and Information Architecture through Use Cases
  • Developing taxonomies
  • Infrastructure and capacity planning
  • Technology selection
  • Wire-framing
  • Functional and non-functional requirement specification
  • Customer journey mapping
  • Wire-framing
  • Visual design
  • Testing
  • Measurement
  • CMS selection and implementation

Measurement and optimisation

As well as launching sites, I have over 10 years in site measurement and optimisation:

  • Web analytics, media tagging and reporting
  • Qualitative and quantitive measures
  • Usability testing
  • AB and Multi-variate testing
  • Search Engine Optimisation (SEO)
  • Landing page optimisation
  • Content planning and activation

Both sides of the fence

The experience highlighted above has been acquired both from a IT development perspective as well as from a Marketing viewpoint. As such, I am entirely familiar with objectives for both parties, and as a result am well placed to make recommendations that take all these considerations into account.


Key areas of e-commerce experience that improve business performance through end to end measurement and journey optimisation.