A B2B Marketing Study
Reaching and engaging with a B2B audience requires a considered and multi-layered approach. This case study summarises one such challenge, and the results that followed.… Read More »A B2B Marketing Study
Blog
What’s a brand?
What is a brand? A brand is the collection of product features and benefits, coupled with the company values, that consumers or 3rd parties associate… Read More »What’s a brand?
Social Engagement
Social Engagement and developing brand awareness is tough at the best of times, and that bit harder when you’re selling a grudge purchase such as… Read More »Social Engagement
James William Longley
With stories of murder, abduction, suicide, court-battles, and police cover-ups, the origins of film could have been written by an over-enthusiastic Holywood script-writer. James William… Read More »James William Longley
Joseph Longley Bedsteads
For many people, the first reason they stumble across Joseph Longley bedsteads is when they happen to look up at the roof of Pret a… Read More »Joseph Longley Bedsteads
SEO isn’t a channel – it’s a culture
Articles relating to Search Engine Optimisation (SEO) frequently start with a headline such as “SEO is dead” in a deliberate attempt to grab attention. There’s… Read More »SEO isn’t a channel – it’s a culture
The ROI of Accessibility
Over the last 14 years I’ve sat in numerous meetings with a wide range of colleagues including development managers, marketing managers, developers, directors, managing directors… Read More »The ROI of Accessibility
How Marketing and Advertising relate
Marketing and Advertising The words Marketing and Advertising can be confused with one-another, and with good reason given the way in which they are sometimes… Read More »How Marketing and Advertising relate
William Longley Battel Rouser
Screaming along the ground for 100 yards emitting white sparks before exploding at ground level, the Battel Rouser was the brainchild of William Longley, and… Read More »William Longley Battel Rouser
Human Race BallBuster Duathlon
The Human Race BallBuster duathlon needs little introduction for those in the South-East who take part in triathlon and duathlon. Set at Box Hill, and taking… Read More »Human Race BallBuster Duathlon