How Idiots Track Success
Way back when, HITS was a “thing”. It was purported to be the measure of success in attracting traffic to a website. Some history HITS was… Read More »How Idiots Track Success
Blog
Digital data – friend or foe?
Far from being the friend of the digital professional, the quantity and availability of digital data can be your nemesis. A wolf in sheep’s clothing.… Read More »Digital data – friend or foe?
Mental Health
There is much written in business environments, such as on LinkedIn, about mental health in the workplace. Many of these articles are written obliquely. This… Read More »Mental Health
Applicant Tracking Systems
The pace of change in the recruitment world has accelerated, and this change is set to continue. Traditional ways of responding to job ads no… Read More »Applicant Tracking Systems
The folly of awards
For everybody except the winners, industry awards are time-consuming waste of time. Or are they? The folly of awards Faced with the decision of (a)… Read More »The folly of awards
The 6 Cs of Social
Is Social Media really so difficult to get right? Being successful takes time, but first up is ensuring that when you you emerge into the… Read More »The 6 Cs of Social
Understanding your B2B site visitors
You’ve worked hard to bring increasing numbers of visitors to your B2B website, and this is undeniably great news. But just how much do you… Read More »Understanding your B2B site visitors
Gretchen Fiske Longley
Born into a wealthy and successful family, and orphaned at the age of 12, Gretchen Fiske Longley survived the icy waters of the North Atlantic… Read More »Gretchen Fiske Longley
B2B vs B2C Marketing
Within B2B, it can be tempting to rely on relationships, networking and socialising. Face to Face has an important part to play in forging new… Read More »B2B vs B2C Marketing
Learning hard lessons
By the end of 2017, I’d fulfilled all of my 2017 triathlon objectives, and with relatively few hiccups. I’d gone from Sprint triathlon to one… Read More »Learning hard lessons