What is a brand? A brand is the collection of product features and benefits, coupled with the company values, that consumers or 3rd parties associate with a name or symbol. Examples of the world’s most valuable brands include Coca Cola, Microsoft, Apple and Google (Alphabet). A brand is distinct from a product. For example, VolksWagen Read more about What is a brand?[…]

Social Engagement and developing brand awareness is tough at the best of times, and that bit harder when you’re selling a grudge purchase such as insurance. In a world of diminishing attention spans, competing brands, myriad distractions and growing media costs, how can you create brand engagement and awareness without spending a fortune? In this Read more about Social Engagement[…]