15/02/2018

Services

Experience

My experience includes digital (marketing and e-commerce) as well as traditional/ offline marketing. This page provides an overview of my skills and knowledge.
 

A digital specialist

First and foremost, I’m a digital person, with over 12 years digital marketing and 14 years e-commerce site design, implementation and optimisation. This skill set ensures that I’m able to take an holistic view of digital from awareness and direct response marketing, through to monetisation of that traffic. This integrated approach is backed by extensive experience in measurement of digital as a whole.

Digital Marketing

I’ve been working in digital marketing since 2006, using the channels below. 

  • PPC
  • SEO
  • Social
  • Display
  • Affiliates
  • Email
  • PR
  • Content

The value that I bring is understanding the relationships between the channels, their strengths and weaknesses, budgeting, planning, activation, and measurement.

While I know these channels very well, I am not best placed as a hands-on practitioner.

Green Forest Lizard

e-Commerce

Allied to my digital marketing, I have over 14 years e-commerce experience. During this time I have worked on:

  • Landing page optimisation
  • Transactional journey optimisation
  • User testing
  • Diagnostic tools including analytics and session recording
  • AB & Multivariate testing
  • Customer journey mapping
  • CMS implementation
  • SEO

I can deliver all of the above. While I have hands-on experience with most of these, I do not hold myself up as an expert practitioner.

Offline Marketing

With 4 years traditional/ offline marketing under my belt, my offline marketing experience is solid, but not as deep or broad as my digital. My offline channel experience includes:

  • Radio
  • Press
  • Direct Mail
  • Merchandise
  • PR
  • TV

I bring traditional marketing to the table across all of the above. As with digital (above) I have operated at a managerial level. While I do have hands-on experience of all of the offline channels above, I’m much better suited to managing agencies, staff, measuring and developing strategies.

Measurement

I have many years measuring digital marketing, traditional marketing, integrated marketing and website/ e-commere performance, and can offer consultancy across this spectrum.

Organisational Review

If you’d like to review your marketing and/ or e-Commerce team(s) structure, experience and capacity to deliver, I can undertake Organisational Reviews.

Campaign Planning

I have extensive experience in Campaign Planning, using many flavours of plan, some of which may be found on my Campaign Planning page.

Campaign Measurement

I have extensive experience in Campaign Measurement, using numerous different tools and techniques, some of which may be found on my Campaign Measurement page.

If you’d like to know more about me or my experience, and how I can help your business, please get in touch. I’d love to chat.