ExperienceMy experience includes digital (marketing and e-commerce) as well as traditional/ offline marketing. This page provides an overview of my skills and knowledge.
A digital specialistFirst and foremost, I’m a digital person, with over 12 years digital marketing and 14 years e-commerce site design, implementation and optimisation. This skill set ensures that I’m able to take an holistic view of digital from awareness and direct response marketing, through to monetisation of that traffic. This integrated approach is backed by extensive experience in measurement of digital as a whole.
Digital MarketingI’ve been working in digital marketing since 2006, using the channels below.
e-CommerceAllied to my digital marketing, I have over 14 years e-commerce experience. During this time I have worked on:
- Landing page optimisation
- Transactional journey optimisation
- User testing
- Diagnostic tools including analytics and session recording
- AB & Multivariate testing
- Customer journey mapping
- CMS implementation
Offline MarketingWith 4 years traditional/ offline marketing under my belt, my offline marketing experience is solid, but not as deep or broad as my digital. My offline channel experience includes:
- Direct Mail
MeasurementI have many years measuring digital marketing, traditional marketing, integrated marketing and website/ e-commere performance, and can offer consultancy across this spectrum.
Organisational ReviewIf you’d like to review your marketing and/ or e-Commerce team(s) structure, experience and capacity to deliver, I can undertake Organisational Reviews.
Campaign PlanningI have extensive experience in Campaign Planning, using many flavours of plan, some of which may be found on my Campaign Planning page.
Campaign MeasurementI have extensive experience in Campaign Measurement, using numerous different tools and techniques, some of which may be found on my Campaign Measurement page.
If you’d like to know more about me or my experience, and how I can help your business, please get in touch. I’d love to chat.