Marketing PlanningMarketing Planning sits above Campaign Planning, but shares many elements with Campaign Planning. There are key differences between them in terms of:
One plan, multiple campaignsA marketing plan will identify the target audiences, high level campaign durations and budgets, lead times, resource needs and goals. It will also prioritise the campaigns that comprise it based on a number of factors, including seasonality, delivery timescales, resource availability, income targets and marketing budgets.
Marketing Planning experienceI have been working in digital marketing since 2006 and offline/ traditional marketing since 2014. During this time I have created marketing plans spanning multiple brands, business units, products and target audiences. I can bring this experience to bear in your organisation.
If you’d like to know more about me or my experience, and how I can help your business, please get in touch. I’d love to chat.