Marketing Planning
Marketing Planning sits above Campaign Planning, but shares many elements with Campaign Planning. There are key differences between them in terms of:- Goals
- Scope
- Audience
- Duration

One plan, multiple campaigns
A marketing plan will identify the target audiences, high level campaign durations and budgets, lead times, resource needs and goals. It will also prioritise the campaigns that comprise it based on a number of factors, including seasonality, delivery timescales, resource availability, income targets and marketing budgets.Marketing Planning experience
I have been working in digital marketing since 2006 and offline/ traditional marketing since 2014. During this time I have created marketing plans spanning multiple brands, business units, products and target audiences. I can bring this experience to bear in your organisation.If you’d like to know more about me or my experience, and how I can help your business, please get in touch. I’d love to chat.