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Digital data – friend or foe?

Far from being the friend of the digital professional, the quantity and availability of digital data can be your nemesis. A wolf in sheep’s clothing. If not handled with care, analysis of digital data, whether this is marketing or e-commerce, can soak an inexhaustible amount of time. It’s insatiable. Conversely, when it’s managed well, the Read more about Digital data – friend or foe?[…]