Agency Creative Briefing
When it comes to the question of “Budget” agency creative briefing can be like a game of high stakes poker, with neither party wanting to… Read More »Agency Creative Briefing
July 2018
The golden age of TV ads
I don’t know whether it’s my age and outlook, but I can’t help but feel that TV ads running these days very rarely have humour… Read More »The golden age of TV ads
How Idiots Track Success
Way back when, HITS was a “thing”. It was purported to be the measure of success in attracting traffic to a website. Some history HITS was… Read More »How Idiots Track Success
Digital data – friend or foe?
Far from being the friend of the digital professional, the quantity and availability of digital data can be your nemesis. A wolf in sheep’s clothing.… Read More »Digital data – friend or foe?
Mental Health
There is much written in business environments, such as on LinkedIn, about mental health in the workplace. Many of these articles are written obliquely. This… Read More »Mental Health